Cookie Policy

MAXIMA Eesti OÜ, registry code 10765896, address Aiandi 13/2, Tallinn, Estonia (hereinafter referred to as “the company” or “we”) undertakes to ensure the security of personal data and protection of the rights of visitors (hereinafter referred to as ”visitors”) to the website (hereinafter referred to as “the website”) and the use of its content. 

We use cookies on our website to ensure that the experience of using the website is as personalized as possible and that navigation on the website is easy. 


What is a cookie? 

A cookie is a small file that is stored on your device to enable access to the features and functions of our website. Cookies allow us to identify your device and make your access to the website more secure. They allow the website to store data, such as: 

  • login data (IP address of the device, login time, location of the login attempt); 
  • type of web browser; 
  • demographic data (age group, gender); 
  • data about how you browse the website (which sections you visit, which products you are interested in).  

Cookies have an expiration date - they are either deleted when the session ends or saved for later use. You can delete any cookies already stored on your device by clearing your browser's browsing history. This removes all cookies from all websites you have visited. Please note that this may also cause you to lose some of your saved information (such as site preferences). More detailed information on how to delete cookies from your device can be found at 



We use cookies: 

  • to ensure the efficient and secure operation of our website; to enable and support our security features and to detect malicious activity on our website; 
  • to understand, improve, and research products, features, and services in order to learn of the occasions when visitors access our website through other websites, applications or devices such as a work computer or mobile communication device; 
  • to identify repeat visitors to the website; cookies allow us to show you the right information and personalize your experience; cookies also help to avoid the need to re-register or fill in data again each time you visit the website; 
  • to analyze your habits, as a result of which the functioning of the website is convenient, efficient and meets your needs and expectations, ensuring that visitors find everything they are looking for without difficulty; 
  • to measure information and data flows sent to our website; to collect statistical data about the number of website users and the use of the website; 
  • to perform targeted advertising; cookies help collect information and create various target groups, helping us to display only relevant content for the web browser; we may use cookies to show you relevant advertisements both on and off the website. 

To the extent permitted by law, we may associate data obtained from cookies with data obtained about you from other legitimate sources (information about your use of services, online account and loyalty program, etc.).

Each time you visit our website, long-term (permanent) cookies may be created, which are stored in your web browser after registration, and which we read when you return to our website or a partner website that uses our services. They are not deleted even after you stop browsing our website. We may also create short-term (session) cookies that expire when you stop browsing our website (they usually last until the end of your visit to our website or until the end of your browsing session). 

All cookies used by us may only be used with your prior consent. You can express your consent and choose which cookies you allow and which ones you don't by clicking "I agree" in the cookie bar that appears on the website.  

However, we emphasize that the use of necessary cookies and analytical cookies is required for the functioning of our website, as specified below, and we cannot guarantee the functioning of the website or its parts if cookies are not used. 

The main types of cookies used on our website are listed below according to their type, the data they collect and the duration of their storage time. 

Strictly necessary cookies  

These cookies are necessary for our website to function. These include cookies that allow data entered by you to be saved while browsing or allow you to log in to the secure area of our website. Without these cookies, the use of the website would be impossible or its functioning would be significantly affected. 


Functionality cookies / preference cookies 

They improve the functioning of our website and make it easier for visitors to use the website. These cookies remember the settings selected by visitors (such as the selected language and time zone). By using these cookies, visitors avoid resetting their settings each time they visit the website. These cookies also remember changes made on the website (such as if you leave a comment on the website). These cookies do not track your activities on other websites. 


Analytical cookies / statistical cookies 

These cookies tell us whether the visitor has visited our website before. Analytical cookies allow us to determine and count the number of users of our website and to see how such users navigate our website. We also use cookies that help us understand, improve and research products, features and services. Analytical cookies can show us which web pages are visited more often than others, help us save information about a web page not working, etc. 


Marketing, targeting and advertising cookies 

These cookies record your visit to our website, the pages you visited and the links you clicked. We then use this information to make the advertisements shown to you more relevant to you. Advertising cookies tell us whether you have already seen a particular ad or a certain type of ad and tell us how much time has passed since you saw it. We may use cookies set by another company to provide you with more personalized advertising. They are used so that we can set the number of times certain ads are displayed and thereby measure the effectiveness of the ads. 

The list of cookies used on our website and their validity periods can be found under the “Show data” button. 

Advertising / marketing cookies - some of the advertisements you see on our website come from other legal entities. Some of them use personal cookies to analyze how many people have seen a particular ad or how many people have seen it more than once. Companies that create such cookies follow their own rules and we cannot influence the creation or storage of such cookies. We recommend that you separately read the privacy policies or cookie policies of these companies available on their websites.  

Analytical cookies. Analytical cookies help us track the number of users and the periodicity of their visits. 

Other third-party cookies - on some pages of our website, other companies (such as social networks) may use their own anonymous cookies, which are designed so that the programs or applications developed by these companies are compatible with your needs. Due to the peculiarities of how cookies work, our website does not have access to the information transmitted to these cookies, nor do other companies have access to the information collected by the cookies we set. 

Other types of third-party cookies used on our website may include: 

Strictly necessary cookies 

  • XSX 
  • banners_main 
  • banners_myrimi 
  • banners_homepage 

Functionality cookies: 

  • „Youtube“ 
  • „Facebook“ 
  • „LinkedIn“ 
  • „Issuu“ 
  • „EasyCruit“ 

Analytical cookies: 

  • „Google Analytics“ 

We use the web analysis service Google Analytics provided by Google Inc. (hereinafter referred to as “Google”). The information collected by Google Analytics is transmitted and stored by Google. Google may transfer the information collected by Google Analytics to third parties in accordance with the law or in the event that said third parties process the information for Google's own use. 

We recommend that you regularly review Google's privacy policy and cookie policy. 

Marketing, targeting and advertising cookies: 

  • „Adwords retargeting“ 
  • „Facebook retargeting“ 


How are cookies used for advertising purposes?  

Cookies and other advertising technology, such as beacons, pixels and tags, help us to more effectively display ads that are relevant to you. They also help us provide aggregated auditing, research and reporting to advertisers, help us understand and improve our service, and show when content has been displayed to a website visitor. 

Many web browsers are set to automatically accept cookies. Visitors may block or delete cookies and similar unique identifiers at their discretion if their browser or device settings allow them to do so. Nevertheless, if you refuse cookies or other similar technologies, or block them, some functions of our website may become unavailable to you or work with reduced efficiency. 

However, we emphasize that necessary cookies and analytical cookies are required for the functioning of our website, and we cannot guarantee the functioning of our website or its parts if cookies are not used. 

You can request that we delete all data about you that are collected and processed with cookies by sending an e-mail to Such data will be deleted within 30 days of contacting the above-mentioned e-mail address. 

More information about deleting cookies and dealing with them can be found on the website 

The company may update this cookie policy. 

The company informs visitors about updates by publishing a new version of cookie policy on the website. For this reason, we recommend that you regularly visit our website where an updated version of our cookie policy is always available. 

This cookie policy applies to the website from 4 November 2020.