Our category managers are responsible for Maxima's product range and the delivery of goods to stores. They also conclude supply contracts with manufacturers-importers and conduct price negotiations. If you would like your products and goods to be available at MAXIMA, please contact:
| Head of Fresh Food Unit | Tiina Aavik | Tiina.Aavik@maxima.ee | |
| Category Manager | Aljona Skubi | Aljona.Skubi@maxima.ee | Canned fish, canned meat; meat products |
| Category Manager | Anna Prela | Anna.Prela@maxima.ee | Dairy products and other food such as margarine, mayonnaise; vegan dairy products (UHT plant-based products) |
| Category Manager | Nikita Smirnov | Nikita.Smirnov@maxima.ee | Frozen and unfrozen fish and fish products; eggs |
| Category Manager | Julia Abašina | Julia.Abasina@maxima.ee | Frozen and chilled poultry and meat; vegan products |
| Head of Culinary, confectionary and frozen Unit | Anastassija Kasperova | Anastassija.Kasperova@maxima.ee | |
| Category Manager | Kristi Reisel | kristi.reisel@maxima.ee | Ice cream, bread, bake-off |
| Category Manager | Martika Noor | martika.noor@maxima.ee | Culinary, pastry, grilled food, frozen food |
| Head of the Fruit and Vegetable Unit | Käthy Suuder | Kathy.Suuder@maxima.ee | |
| Category Manager | Oksana Panfilov | Oksana.Panfilov@maxima.ee | Fruits, berries |
| Category Manager | Kristina Arsenieva | Kristina.Arsenieva@maxima.ee | Vegetables |
| Category Manager | Nadežda Gordeeva | Nadezda.gordeeva@maxima.ee | Flowers and plant care |
| Head of Grocery purchasing and category management Unit | Ksenija Ilves | Ksenija.Ilves@maxima.ee | |
| Category Manager | Aure Talvar | Aure.Talvar@maxima.ee | Dry ingredients, nuts, oils, baking accessories |
| Category Manager | Katrin Günter | Katrin.Gunter@maxima.ee | Canned food, spices, sauces, broth, corn chips |
| Category Manager | Ksenia Sokolova | Ksenia.Sokolova@maxima.ee | Sweets, chocolate |
| Category Manager | Anastassia Kepa | Anastassia.Kepa@maxima.ee | Cookies, salted snacks, chips, sport and special healthy products, pet food |
| Head of Non-food Unit | Jana Gelfond | Jana.Gelfond@maxima.ee | |
| Category Manager | Karel Mäekala | Karel.Maekala@maxima.ee | Toys, stationery, sport, magazines, books, furniture |
| Category Manager | Anastasia Kossova | Anastasia.Kossova@maxima.ee | Decor, candles, flower pots, electrical supplies, computer accessories, food preparation |
| Category Manager | Reelika Kukk | Reelika.Kukk@maxima.ee | Socks, tights, underwear, clothes, shoes, low value assets, dishes, slippers, pet accessories |
| Category Manager | Merli Kustmann | Merli.Kustmann@maxima.ee | Cleaning supplies, household goods, automotive goods, work and garden tools, batteries, light bulbs, grill accessories, home textile |
| Head of Consumer Goods and Beverages Unit | Juri Brotkin | Juri.Brotkin@maxima.ee | |
| Category Manager | Jekaterina Garšina | Jekaterina.Garsina@maxima.ee | Diapers and baby products, household chemicals, toilet and household paper, women's hygiene products, baby food |
| Category Manager | Carmen Mölder | Carmen.Molder@maxima.ee | Toiletries, cosmetics, sauna products |
| Category Manager | Viktoria Savisild | Viktoria.Savisild@maxima.ee | Beer, cider, light alcohol, non-alcoholic beverages (beer, cider, wine), water, juices, non-alcoholic carbonated beverages, hot drinks |
| Category Manager | Ilva Utane | Ilva.Utane@maxima.ee | Spirits, wine, tobacco products |
